Campaign Design, Design Systems, Digital Design, Motion

ROKA

ROKA is a performance eyewear brand for athletes. I spent two and a half years on its in-house team, keeping the brand unmistakably ROKA across every channel.

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Overview

ROKA is a performance eyewear brand for athletes and challenge seekers. For two and a half years I designed on its in-house creative team, working with the creative directors and the marketing, product and merchandising teams on campaigns and launches.

The challenge

Every launch had to show up across email, web, SMS, social and paid, with each piece working on its own channel while still feeling unmistakably ROKA.

What I did

Concepted the campaigns. Developed visual concepts for launches and seasonal campaigns, then adapted each piece to its channel instead of resizing one asset everywhere.
Rebuilt the email system. Created a modular email design system so the team could produce campaigns faster and keep every send consistent.
Partnered across teams. Worked with marketing, product and merchandising to align creative with campaign goals.
Supported a brand launch. Helped launch ROKA Multisport, ROKA’s triathlon and swim gear brand, with graphics, templates, motion and video.
Handled motion and retouching. Created motion graphics, edited video and retouched photography for lifestyle and ecommerce.

Result

Launch campaigns regularly beat revenue forecasts, and the rebuilt email system made production faster and more consistent.

Credits:

Brands: ROKA | ROKA Multisport
CD: Cody Radcliff | Ryker Fitch | Amy Lanigan
Photography: Nils Nilsen
Videography: Davin Fitch

*Photography is property of brands and owners of images shown.

Scope of Work

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