Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Strategy, Design, Animation, Video & Photo Editing
ROKA is a performance eyewear brand for athletes and challenge seekers where I am currently a part of the In-house creative team as the Graphic Designer.
Description
As part of the in-house creative team at ROKA, I play a key role in shaping and executing integrated marketing campaigns and product launches. I create email layouts, social media graphics, paid ad creatives, and SMS assets—adapting each piece to its platform while maintaining a cohesive, on-brand visual identity. I develop eye-catching deliverables to support new product launches and promotions, helping drive sales and customer interest. I also design motion graphics, edit video, and retouch photography to ensure each campaign is polished and high-impact. The work I produce consistently supports engagement growth and contributes to revenue-driving initiatives.
Credits:
Brands: ROKA | ROKA Multisport
CD: Cody Radcliff | Ryker Fitch | Amy Lanigan
Photography: Nils Nilson
Videography: Davin Fitch
*Photography is property of brands and owners of images shown.
Scope of Work
Develop visual concepts and assets for seasonal campaigns and product launches, driving engagement and increasing sales.
01
Design email layouts, social media graphics, and paid ads, ensuring seamless brand consistency across multiple platforms.
02
Produce motion graphics and edit videos for web and social media, significantly enhancing user engagement and campaign performance.
03
Lead photo retouching and asset preparation for both lifestyle and e-commerce, ensuring a polished, high-impact visual presence.
04
Partner with marketing, product, and merchandise teams to align creative direction with campaign goals, optimizing visual communication across all touchpoints.
05
Implement creative solutions based on data insights, optimizing assets for maximum impact, engagement, and revenue growth.
06
©2025 Travis McClure and Respective Brands
