Identity Design

Pelicans Roost Resort

A visual identity for a luxury resort and fishing lodge in Louisiana, inspired by the pelicans that land on the property.

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Overview

Pelicans Roost is a luxury resort and fishing lodge in Louisiana. I designed a visual identity that captures the resort’s exclusive outdoor experiences.

The challenge

Express a premium hospitality experience while staying true to the place: Louisiana’s natural beauty and wildlife.

What I did

Found the story in the place. Drew the identity from the local wildlife, especially the pelicans that often land on the property.
Built the visual system. Paired the mark with clean typography, a soothing color palette and simple design elements that reflect the resort’s premium experience.
Set the standards. Produced a style guide covering logo usage, color and typography for print, signage and digital.
Started the digital presence. Designed a landing page introducing the resort.

Result

A complete visual identity rooted in the resort’s setting, with guidelines and a first digital presence.

Scope of Work

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