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Identity Design
Designed the visual identity for Pelicans Roost, a luxury resort and fishing lodge in Louisiana, inspired by the region's natural beauty and wildlife.
Description
For Pelicans Roost, a luxury resort and fishing lodge in Louisiana, I developed a visual identity that captures the essence of the resort’s exclusive outdoor experiences. Drawing inspiration from the local wildlife, namely pelicans that frequently land on the property. The identity incorporates clean typography, a soothing color palette, and clean design elements that reflect the resort’s premium experience they offer.
Scope of Work
Developed the visual identity system, including logo, color palette, and typography, to reflect the resort’s elevated, nature-inspired experience.
01
Created a custom logo inspired by the pelican, symbolizing the resort’s connection to the natural beauty and wildlife of Louisiana.
02
A focused style guide that includes instructions on logo usage, color palette, and typography to ensure consistent visual representation.
03
Produced a foundational style guide to ensure consistency across print, signage, and digital platforms.
04
Designed a landing page to introduce Pelicans Roost, showcasing the resort’s offerings, serving as the initial step in building its digital presence.
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©2025 Travis McClure and Respective Brands
