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Identity Design, Motion Design
Defining the culture brand for an Austin real estate tech company.
Overview
Flueid is an Austin real estate tech company working across insurtech, proptech and fintech to speed up real estate closings. As Senior Graphic Designer, I defined the visual language for the company’s culture brand and supported marketing launches.
The challenge
Turn the company’s core values into a design style people could feel, human and employee-centered, and carry it across hiring, onboarding and internal communication.
What I did
Result
The culture brand gave hiring, onboarding and internal communication one consistent look built around the company’s values.
All work created during my time at Flueid is owned by Flueid Software Corporation.
©2025 Flueid Software Corporation. All Rights Reserved
Website: Flueid
Scope of Work
Developed a visual style to communicate the company’s core values and employee-centric culture across internal channels.
01
Produced press release graphics, go-to-market materials, and visual assets for product campaigns.
02
Designed web pages and presentations to aid in recruitment and onboarding new employees.
03
Created motion graphics and animations for social media—enhancing engagement and adding dimension to culture and product storytelling.
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©2026 Travis McClure and Respective Brands
