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Brand Development, Packaging Design, Creative Direction
Designed packaging, digital content, and marketing assets—supporting a full brand refresh and helping shape the company’s creative direction.
Description
As the sole in-house graphic designer at Pretty Frank, I supported the company’s full rebrand by executing across packaging, marketing, and digital platforms. I collaborated closely with external branding partners to help implement the new visual direction, adapting it into packaging, product imagery, and customer-facing content. In addition to design execution, I directed product and lifestyle photoshoots, created 3D product renders and motion assets, and developed layouts for the website and Amazon storefront. My work helped ensure a consistent and polished visual presence across every customer touchpoint. Beyond day-to-day design work, I was also involved in shaping the brand’s voice and product strategy—contributing creative input to packaging decisions, marketing messaging, and the rollout of new SKUs.
Credits:
Photography: Cathy Sunu Photography
Scope of Work
Helped translate the rebrand into real-world applications—supporting rollout across packaging, digital content, and internal templates.
01
Adapted and extended the brand system across a wide range of product packaging with a focus on clarity and shelf impact.
02
Design of email marketing templates, SMS campaigns, social media assets, and other digital communication materials to ensure cohesive branding and engagement across all platforms.
03
Planned and directed product and lifestyle shoots—ensuring assets aligned with brand tone and marketing goals.
04
Creation of detailed 3D models of products, rendering static scenes and animations using Blender to produce high-quality image assets for digital and marketing purposes.
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©2025 Travis McClure and Respective Brands
