Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Brand Development, Packaging Design, Identity Design
A hemp vape brand I started from scratch: market research, identity and premium packaging for a crowded, regulated market.
Overview
Hippi Co. is a hemp vape brand I started from the ground up, developing everything from the name and product formulation to the visual identity, packaging and website.
The challenge
Enter a competitive, highly regulated market with a brand that felt premium, modern and trustworthy, stood out on the shelf and met compliance standards.
What I did
Result
A complete brand and packaging system, built for both new and returning customers. The company ultimately didn’t launch, but the project was a full exercise in building a brand from strategy to shelf.
Scope of Work
Creation of logos and brand marks, a cohesive color palette, typography selection, and a style guide to ensure visual consistency across digital and print materials.
01
Researched competitor brands, packaging trends, and target customer preferences to inform design strategy.
02
Designed key website pages to reflect the brand identity and support product education
03
Developed a premium packaging system that combined clean visual hierarchy, compliant labeling, and a tactile, retail-ready finish.
04
Provided creative input on product formulation and selected strain profiles to align product decisions with brand positioning and consumer appeal.
05
06
©2026 Travis McClure and Respective Brands
