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Brand Development, Packaging Design, Identity Design
Brand identity and packaging design for a hemp vape company, including product strategy, market research, and early-stage brand development.
Description
I led the creation of a Hemp vape brand from the ground up—developing everything from the name and product formulation to the visual identity and packaging system. The goal was to craft a brand that felt modern, trustworthy, and differentiated in a saturated and highly regulated market. My work spanned early product development, including strain selection and positioning, as well as market research to better understand the competitive landscape and target audience. Visually, I focused on building a clear, scalable system that combined clean design, regulatory compliance, and strong shelf presence. While the company I started ultimately didn’t launch, the project served as a comprehensive exercise in brand building—balancing strategic thinking with hands-on design execution.
Scope of Work
Creation of logos and brand marks, a cohesive color palette, typography selection, and a style guide to ensure visual consistency across digital and print materials.
01
Researched competitor brands, packaging trends, and target customer preferences to inform design strategy.
02
Designed key website pages to reflect the brand identity and support product education
03
Developed a premium packaging system that combined clean visual hierarchy, compliant labeling, and a tactile, retail-ready finish.
04
Provided creative input on product formulation and selected strain profiles to align product decisions with brand positioning and consumer appeal.
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©2025 Travis McClure and Respective Brands
