Brand Identity, Product Design, Design Systems, Web Design

Kiln Analytics

Co-founded an AI analytics startup and designed its brand, product and website from zero.

Overview

Kiln Analytics is an AI-powered business intelligence platform that lets teams search, analyze and interact with data across documents, databases, spreadsheets and APIs in plain language. As Co-Founder and Founding Designer, I owned all of design: brand, product and website.

The challenge

Complex business data is hard to turn into accessible, actionable insights for business users. We were building from zero, with undefined product requirements and business needs that kept evolving.

What I did

Defined the brand. Created the visual identity, messaging foundation and design language that positioned Kiln as a modern AI analytics platform.
Designed the product experience. Shaped the core interaction model, including conversational analytics, user workflows and data visualization frameworks, to simplify how business users work with their data.
Built the system. Created a unified design system across product and marketing to support rapid iteration and a consistent experience.
Learned from users. Gathered feedback from early users and stakeholders to refine workflows and guide product direction, and shaped product strategy, positioning and go-to-market.
Partnered with engineering. Worked closely with engineers to turn product concepts into a working product.

Result

We took Kiln from concept to a working MVP, with a complete brand and marketing website. The company wound down before public launch.

Website: Kiln Analytics

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Scope of Work

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