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Brand Identity Design
Developed the visual identity for a new boutique hotel in Costa Rica, designed to reflect a luxury experience rooted in nature and eco-tourism.
Description
Designed the visual identity for a boutique hotel in Costa Rica with a focus on delivering a refined, nature-connected hospitality experience rooted in eco-tourism and local culture. The brand balances understated luxury with an appreciation for the natural surroundings and the region’s rich traditions. The logo icon was inspired by the intricate patterns of traditional Costa Rican oxcarts—reinterpreted into a clean, modern mark that captures both cultural heritage and a sense of movement and exploration. The broader identity system includes a natural color palette, elegant typography, and supporting brand elements that reflect a calm, elevated atmosphere. While the hotel is still in its early stages, the identity was designed to scale across signage, print, digital touchpoints, and guest experiences as the brand continues to grow.
Scope of Work
Designed the core visual system, including logo, color palette, and typography, to reflect a modern, nature-connected luxury brand.
01
Created a custom logo inspired by traditional Costa Rican oxcart patterns—merging cultural heritage with a contemporary aesthetic.
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Developed supporting graphic elements and textures to extend the brand identity across future applications.
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Produced a foundational style guide to ensure consistency across print, signage, and digital platforms.
04
Designed key branding materials like keycards and packaging, focusing on elevating the guest experience and seamlessly integrating the hotel’s brand throughout the property.
05
Explored the brand’s digital presence by designing a landing page that introduces the hotel, its eco-tourism ethos, and luxury offerings, setting the stage for future web development.
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©2025 Travis McClure and Respective Brands
