Brand Identity Design

La Ladera Boutique Hotel

A visual identity for a new boutique hotel in Costa Rica, rooted in nature, eco-tourism and local craft.

Overview

La Ladera is a new boutique hotel in Costa Rica offering a refined, nature-connected stay rooted in eco-tourism and local culture. I designed its visual identity while the hotel was in its early stages.

The challenge

Balance understated luxury with the natural surroundings and the region’s traditions, and build an identity that could scale across signage, print, digital and the guest experience as the hotel grows.

What I did

Drew from local craft. Based the logo on the patterns of traditional Costa Rican oxcarts, reinterpreted as a clean, modern mark with a sense of movement and exploration.
Built the visual language. Created a natural color palette, elegant typography and supporting textures for a calm, elevated feel.
Set the standards. Produced foundational brand guidelines for print, signage and digital.
Carried it into the guest experience. Designed guest-facing pieces like keycards and packaging, and explored a landing page introducing the hotel and its eco-tourism ethos.

Result

A complete identity system ready to scale as the hotel develops.

Scope of Work

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