Description

As a Senior Designer and Manager of Digital Design at ARMRA,I led the development of a comprehensive digital design system, ensuring the consistent and efficient use of visual assets across all marketing channels. Collaborating with the design team and leadership, I rolled out a refreshed brand identity, translating agency guidelines into scalable, functional digital standards. In reshaping the brand’s digital presence, I spearheaded the website redesign, enhancing both its visual appeal and user experience. Partnering closely with the ecommerce team, I ensured the site’s functionality aligned with business objectives and improved overall performance. I managed freelance designers and worked directly with UX designers and product managers to continuously refine the customer journey. By streamlining creative workflows and optimizing design reviews, I accelerated campaign launches and fostered stronger cross-team collaboration.

I focus on purposeful, detail-driven design that delivers results. Reach out if you'd like to connect or collaborate.

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