SOCO Hair Co

Logo and Packaging design

Illustration & Branding

I chose to create the logo with line art inspired by vintage design to give the logo a timeless trustworthy feeling. The logo features the Texas state capital and the 360 Pennybacker Bridge, two of Austin’s iconic landmarks. For the box design I differentiated the hair products by color and by putting the name of the product in the logo on each box and on the side. The logo is printed using letterpress so that the logo has a texture to it and feels nice to the touch. The boxes are made to fit the can of hair product and are designed to show the customer the name of the product whether the box is stacked on its side or face up.


Pure Jojoba