Pure Jojoba sells organic jojoba oil products and to reach a larger audience of people we expanded their regular face and body oils and added a beard and tattoo oil to target a different demographic that was not currently purchasing Pure Jojoba products. For the labels I decided to make the product more personal and add the owners face to the label and name it Kirks Original. The patterns on the side of the label show icons associated with the product such as barbershop tools for the beard oil. Through research of other competitors I found that a popular ingredient in beard oil, because of its aromatic scent, is tea tree oil. I worked with the company to implement this into their new product.