Outdoor Wilderness Living or O.W.L is an outdoor equipment company who makes innovative products for adventurers. I created a set of logos and branding guidelines for all areas of this modern outdoors business. The main logo depicts an owl flying with mountains on its back with bright colors to connect to its younger audience. Along with the main logo, variations were made to be put on social media, advertising materials, and products. Along with the logos are typefaces and secondary color palettes for the brand to use in any materials or products they create. O.W.L. is a growing business and the guidelines are made to allow for growth in the company.