The three main target areas of Oakley’s customers are Alpine, Big Mountain and Park riders. These three categories range in their demographics and the three goggle designs represent each one. The designs are inspired by sound waves because of the strong connection with snow sports and music. Through my research I found that every rider has a unique taste in music, style, and way of riding. The style of the lines changes on each of the goggles and straps based on the style of riding. The three designs in the set allow for people from all groups to find one they like no matter where they fall in the spectrum of riding styles.