Claritin Medicine Concept

Packaging Design

Information Design

This concept design for Claritin allergy medicine explores the possibilities of medicine packaging design. The regulations on how medical drug facts have to be displayed limit the possibilities of good design to be implemented. I chose to use a simple grid and easily readable type to clearly lay out the drug facts as well as the relevant information on the cover of the box such as quantity, purpose, and the symptoms it treats. The warnings, ingredients, and directions are clearly laid out on the back so they are easy to find to prevent misuse of the drug. The logo and color palette are updated to give the packing a clean and trustworthy appeal.

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